Apr 4, 2025
How I Build a Marketing Funnel That Converts
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
Marketing
Strategy
Funnel
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
The funnel starts before someone even knows your name. To convert later, you need to stand out early.
Attraction is the top of the funnel—and it’s where the magic begins. Whether it's a scroll-stopping video on TikTok, a carrousel post on LinkedIn, or an educational blog article optimized for SEO, my goal is always the same: generate high-quality attention. That means addressing real problems, sparking curiosity, or delivering instant value. I focus heavily on the hook—because if you don’t earn someone’s first five seconds, you don’t earn the next five minutes. Effective top-of-funnel content isn’t just eye-catching—it’s strategically aligned with what comes next.
Engage
Engage
Once you have attention, the goal is to build trust. Value-based content and personal touchpoints make all the difference.
Middle-of-funnel strategy is where most funnels fall apart. Instead of pushing for the sale too soon, I focus on educating, nurturing, and building a connection. Lead magnets, welcome emails, storytelling content, and targeted retargeting campaigns all play a role. I segment my audience and tailor the message to their journey. Trust is built when someone feels understood, not sold to. That’s why I create content that answers questions, removes objections, and shows real outcomes. The engagement stage is about turning curiosity into confidence.
Convert
Convert
Your offer should feel like the next logical step—not a surprise. Simplicity and clarity win at the bottom of the funnel.
By the time someone reaches the bottom of my funnel, they should already be thinking, “This is what I need.” That’s because the offer has been seeded, explained, and supported throughout the journey. At this stage, I use simple landing pages, powerful CTAs, and strong social proof. I remove friction by answering FAQs and showing exactly what the outcome will be. The key is to make the decision easy—emotionally and logically. The best conversion flows don’t pressure—they guide.
Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
Apr 4, 2025
How I Build a Marketing Funnel That Converts
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
Marketing
Strategy
Funnel
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
The funnel starts before someone even knows your name. To convert later, you need to stand out early.
Attraction is the top of the funnel—and it’s where the magic begins. Whether it's a scroll-stopping video on TikTok, a carrousel post on LinkedIn, or an educational blog article optimized for SEO, my goal is always the same: generate high-quality attention. That means addressing real problems, sparking curiosity, or delivering instant value. I focus heavily on the hook—because if you don’t earn someone’s first five seconds, you don’t earn the next five minutes. Effective top-of-funnel content isn’t just eye-catching—it’s strategically aligned with what comes next.
Engage
Once you have attention, the goal is to build trust. Value-based content and personal touchpoints make all the difference.
Middle-of-funnel strategy is where most funnels fall apart. Instead of pushing for the sale too soon, I focus on educating, nurturing, and building a connection. Lead magnets, welcome emails, storytelling content, and targeted retargeting campaigns all play a role. I segment my audience and tailor the message to their journey. Trust is built when someone feels understood, not sold to. That’s why I create content that answers questions, removes objections, and shows real outcomes. The engagement stage is about turning curiosity into confidence.
Convert
Your offer should feel like the next logical step—not a surprise. Simplicity and clarity win at the bottom of the funnel.
By the time someone reaches the bottom of my funnel, they should already be thinking, “This is what I need.” That’s because the offer has been seeded, explained, and supported throughout the journey. At this stage, I use simple landing pages, powerful CTAs, and strong social proof. I remove friction by answering FAQs and showing exactly what the outcome will be. The key is to make the decision easy—emotionally and logically. The best conversion flows don’t pressure—they guide.
Latest Updates
(GQ® — 02)
©2024
FAQ
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
Apr 4, 2025
How I Build a Marketing Funnel That Converts
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
Marketing
Strategy
Funnel
A practical, proven framework for turning attention into trust—and trust into long-term customers—using clear strategy at every step of the journey.
The funnel starts before someone even knows your name. To convert later, you need to stand out early.
Attraction is the top of the funnel—and it’s where the magic begins. Whether it's a scroll-stopping video on TikTok, a carrousel post on LinkedIn, or an educational blog article optimized for SEO, my goal is always the same: generate high-quality attention. That means addressing real problems, sparking curiosity, or delivering instant value. I focus heavily on the hook—because if you don’t earn someone’s first five seconds, you don’t earn the next five minutes. Effective top-of-funnel content isn’t just eye-catching—it’s strategically aligned with what comes next.
Engage
Once you have attention, the goal is to build trust. Value-based content and personal touchpoints make all the difference.
Middle-of-funnel strategy is where most funnels fall apart. Instead of pushing for the sale too soon, I focus on educating, nurturing, and building a connection. Lead magnets, welcome emails, storytelling content, and targeted retargeting campaigns all play a role. I segment my audience and tailor the message to their journey. Trust is built when someone feels understood, not sold to. That’s why I create content that answers questions, removes objections, and shows real outcomes. The engagement stage is about turning curiosity into confidence.
Convert
Your offer should feel like the next logical step—not a surprise. Simplicity and clarity win at the bottom of the funnel.
By the time someone reaches the bottom of my funnel, they should already be thinking, “This is what I need.” That’s because the offer has been seeded, explained, and supported throughout the journey. At this stage, I use simple landing pages, powerful CTAs, and strong social proof. I remove friction by answering FAQs and showing exactly what the outcome will be. The key is to make the decision easy—emotionally and logically. The best conversion flows don’t pressure—they guide.
FAQ
What kind of marketing projects do you handle?
What’s your pricing model?
Can I hire you just for short-term tasks?
How do you help brands grow online?
What tools do you use?
How do we get started?
Will I still have control over my content?
Do you work with agencies or only direct clients?