Sep 14, 2024
My Favorite Marketing Frameworks
These simple yet powerful frameworks help me create faster, communicate better, and stay focused on what drives results.
Marketing
Frameworks
AIDA
This timeless structure—Attention, Interest, Desire, Action—is still the backbone of high-converting content in 2025.
I use AIDA almost daily, whether I’m writing a landing page, planning a TikTok script, or crafting an email campaign. It forces me to start strong, maintain relevance, build emotional momentum, and end with a clear call to action. For SEO content, AIDA helps me write with structure and purpose. For social content, it ensures I don’t just inform—I persuade. It’s one of those frameworks that looks simple but unlocks massive impact when applied with intent.
3Ps
3Ps
Pain, Promise, Proof—this is my go-to structure for short-form videos and ads that need to land fast.
The 3Ps framework makes every second count. Start with a relatable pain point to hook your audience. Then clearly state what you can promise as a solution. Finally, back it up with proof: a case study, a visual transformation, or a testimonial. This format is especially powerful on platforms like TikTok, YouTube Shorts, and Instagram Reels, where attention is short and competition is fierce. I’ve seen some of my highest-performing content come from applying this exact flow.
TOFU-MOFU-BOFU
TOFU-MOFU-BOFU
Top, Middle, Bottom of Funnel—this mental model helps me plan campaigns and content with a strategic customer journey in mind.
TOFU is where I build awareness through SEO content, podcasts, or organic social media. MOFU is where I go deeper, using webinars, lead magnets, and newsletters to educate and position myself as the solution. BOFU is all about action—clear offers, direct messaging, and 1:1 interactions that close deals. This framework ensures I never create in isolation. Everything fits into a bigger picture. It’s a reminder that content without context won’t convert—and marketing is about guiding people, not just broadcasting.
Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
Sep 14, 2024
My Favorite Marketing Frameworks
These simple yet powerful frameworks help me create faster, communicate better, and stay focused on what drives results.
Marketing
Frameworks
AIDA
This timeless structure—Attention, Interest, Desire, Action—is still the backbone of high-converting content in 2025.
I use AIDA almost daily, whether I’m writing a landing page, planning a TikTok script, or crafting an email campaign. It forces me to start strong, maintain relevance, build emotional momentum, and end with a clear call to action. For SEO content, AIDA helps me write with structure and purpose. For social content, it ensures I don’t just inform—I persuade. It’s one of those frameworks that looks simple but unlocks massive impact when applied with intent.
3Ps
Pain, Promise, Proof—this is my go-to structure for short-form videos and ads that need to land fast.
The 3Ps framework makes every second count. Start with a relatable pain point to hook your audience. Then clearly state what you can promise as a solution. Finally, back it up with proof: a case study, a visual transformation, or a testimonial. This format is especially powerful on platforms like TikTok, YouTube Shorts, and Instagram Reels, where attention is short and competition is fierce. I’ve seen some of my highest-performing content come from applying this exact flow.
TOFU-MOFU-BOFU
Top, Middle, Bottom of Funnel—this mental model helps me plan campaigns and content with a strategic customer journey in mind.
TOFU is where I build awareness through SEO content, podcasts, or organic social media. MOFU is where I go deeper, using webinars, lead magnets, and newsletters to educate and position myself as the solution. BOFU is all about action—clear offers, direct messaging, and 1:1 interactions that close deals. This framework ensures I never create in isolation. Everything fits into a bigger picture. It’s a reminder that content without context won’t convert—and marketing is about guiding people, not just broadcasting.
FAQ
01
What kind of marketing projects do you handle?
02
What’s your pricing model?
03
Can I hire you just for short-term tasks?
04
How do you help brands grow online?
05
What tools do you use?
06
How do we get started?
07
Will I still have control over my content?
08
Do you work with agencies or only direct clients?
Sep 14, 2024
My Favorite Marketing Frameworks
These simple yet powerful frameworks help me create faster, communicate better, and stay focused on what drives results.
Marketing
Frameworks
AIDA
This timeless structure—Attention, Interest, Desire, Action—is still the backbone of high-converting content in 2025.
I use AIDA almost daily, whether I’m writing a landing page, planning a TikTok script, or crafting an email campaign. It forces me to start strong, maintain relevance, build emotional momentum, and end with a clear call to action. For SEO content, AIDA helps me write with structure and purpose. For social content, it ensures I don’t just inform—I persuade. It’s one of those frameworks that looks simple but unlocks massive impact when applied with intent.
3Ps
Pain, Promise, Proof—this is my go-to structure for short-form videos and ads that need to land fast.
The 3Ps framework makes every second count. Start with a relatable pain point to hook your audience. Then clearly state what you can promise as a solution. Finally, back it up with proof: a case study, a visual transformation, or a testimonial. This format is especially powerful on platforms like TikTok, YouTube Shorts, and Instagram Reels, where attention is short and competition is fierce. I’ve seen some of my highest-performing content come from applying this exact flow.
TOFU-MOFU-BOFU
Top, Middle, Bottom of Funnel—this mental model helps me plan campaigns and content with a strategic customer journey in mind.
TOFU is where I build awareness through SEO content, podcasts, or organic social media. MOFU is where I go deeper, using webinars, lead magnets, and newsletters to educate and position myself as the solution. BOFU is all about action—clear offers, direct messaging, and 1:1 interactions that close deals. This framework ensures I never create in isolation. Everything fits into a bigger picture. It’s a reminder that content without context won’t convert—and marketing is about guiding people, not just broadcasting.
FAQ
What kind of marketing projects do you handle?
What’s your pricing model?
Can I hire you just for short-term tasks?
How do you help brands grow online?
What tools do you use?
How do we get started?
Will I still have control over my content?
Do you work with agencies or only direct clients?